Mastering the art of Instagram
In recent years Instagram has taken the world by storm. There is no denying the fact that it is one of the most effective and popular platform to promote creative careers across the globe with a whopping 800 million active members accessing it monthly. Given the stats any smart person would now have gotten a clear idea about the strong influence of Instagram as it seeps deeper into the thread of our social existence.
But before you start fantasizing about becoming a major Instagram influencer with fans everywhere around the world or a widely popular musician who has helped inspire millions to make their own music, we would advise you to hold your horses and focus on the basics first.
Cracking down the formula to create a soaring Instagram following is a different skill altogether. If you fail to use Instagram correctly it can be a major waste of time, energy and resources. And more often than not many novice influencers who came in with the glorious dreams of making it big as an artist or a famous musician have been forced to taste the bitter reality just because of their lack of proper insight, insufficient social media experience and a doomed engagement strategy.
So if you are a budding artist or a musician with a great set of skills and potential; looking to carve your niche in the ultra-attractive world of Instagram, we highly recommend you to scour through this assorted list of tips that can help to grow your career and amplify your Instagram presence.
- Know your audience
In order to become a famous artist or a highly followed musician on Instagram, having an acute knowledge about your target audience can work wonders for your content promotion. We recommend that you thoroughly research about the music trends that are in vogue and resonate with your primary audience. Checking preferences and analysing viral musical content can also help you outline which type of music can garner a hugely positive response whilst affirming your Instagram presence.
- Consistency, Frequency and Quality
The above mentioned three factors comprise the Instagram mantra. Artists who are killing it on Instagram have the consistency, frequency and quality of their content sorted out to an exact formula. Deciding when to post and how often to post can be crucial to your Instagram strategy. The best way to do that is to convert your Instagram profile to a business account to get access to on-board analytics specific to your audience and use it tweak up your tactics to lure in a massive following. Usually, the more active you are on Instagram the faster your career will take off but that being said the piling number of daily posts wouldn’t make a big difference if their quality is compromised. Thus, when starting out try to make realistic and manageable goals and follow them religiously to gain some dedicated fans.
- Effective engagement with your followers
Your followers are one of your biggest assets on Instagram that can easily make or break your creative career. And effectively engaging with them can lead to a skyrocketing progress. A time tested way to do that is to like your follower’s posts regularly to make them notice you and help spread the word. Plus, leaving well-meaning and thoughtful comments on their posts can give out positive vibes and make your followers realize that you are genuinely interested in their content. And consequently, they would return the favor with added support and loyalty.
- Deciphering the art behind Hashtags
Hashtags are to Instagram as SEO is to google. If you don’t excel at the art of putting in the correct hashtags on your posts right from the beginning you won’t be able to go far. Hashtags are the main indicators that will help increase your Instagram presence and direct primary audiences towards your content. When deciding which hashtags’ to include forget the trend and focus on relativity and relevancy if you want your target audience to find their way back to your account amidst the cluster of Instagram posts that fill up their feed.
With that, our list of basic tips to help fresher’s master the art of Instagram comes to an end. Reaching a million followers might seem a farfetched idea at the moment but it is highly possible given that you follow the rules, work hard and act smart. Happy Instagramming to you!